The Beginning:

I started as a run and gun videographer. It was fun. I was able to meet lot’s of people and learn how marketing works from content creation side of things.

Working with mostly wineries and small brands based out of Oahu & Napa Valley. 

Facebook Ads Enters The Chat: 

For just a few few extra $ you could get your video in-front of the ENTIRE INTERNET!!

I didn’t understand views did not equal money. 
That wasn’t my problem, or so I thought…

Google Ads Agency w/“Facebook Ads” clients on the side 

After a couple of years with Facebook Ads, I tested the waters at a  Google Ads Agency. We got to do some cool things with early AI, 3rd party networks, and spend a ton of money on in solar, e-commerce & brick and mortar niches. 

 2018: Going Out On My Own! 

I went out on my own out into the cold world of freelance media buying & got a few clients to pay me some $.

Clients were in the range of spending between $50k & $500k per year and it was lots of fun, for sure  

It was the golden age of Facebook (in my opinion). It wasn’t the “free money” like in 2014, but if you worked for it you could get results within Facebook.

To date, I believe I have spent north of $5MM in Ads

My Mind Was Blown by the Internet… Again.

I attended Traffic & Conversions Summit (by digital marketer) in 2018 & 2019… it’s a cool marketing event with lots of hype.

In 2019, I was struggling to figure out logged-in vs logged-out remarketing audiences for a membership site I was working on. (FYI, still have this client 5 years later )

While walking the floor I stumbled upon MeasurementMarketing.io’s booth and DAMN these guys knew what they were talking about.

Mercer, the co-founder, handed me his card and said “email me what you are dealing with and I’ll see if I can help”.

HOMEBOY RESPONDED AT 1 AM WITH AN ANSWER TO MY QUESTION!!!

I later realized that he had used a delayed send… but i was sold. Take my money.

I joined their Measurement Marketing Academy (affiliate link 😉) & ascended through the customer journey to their Certified Measurement Marketer Program (I would 10/10 recommend)

Update from 2022: I now have taught a day of their Looker Studio Beyond Basics Course. 

2020 rolls around…

 I am out there trying to get Facebook Ads clients while setting up the data side of Mediauthentic.com during a freaking pandemic!

Once I was confident in my Measurement Marketing capabilities I pivot to just taking on marketing data clients and growing my small team of contractors/employees.

Even though 2020 was bad for lots of businesses, it was great for me!

I was able to scale up to 3 people & raise our minimum engagements to $12k.

I really perfected the ‘Pipeline’ of data collection, manipulation, strategy and  visualization while tying it all back to business actions! 

2021: Looker Studio “Cherry on Top”

In 2021, I took Ahmad Kanani’s Looker Studio Masterclass. He really knows his stuff (10/10 would recommend anything he ever sells!) 

It was great! I really feel that It was the final validation that (1) I knew what I was doing (2) Even if I don’t know the answer, there are others who might (3) Strategies are greater than tactics. 

2022: Looker Studio VIP Idea

At the end of 2021, I bought a domain and started blogging about what I wanted to build… Behind the Build is that series, if you wanted to read it  

Now, here we are. I hope to create 1 article a week for the first 10 weeks, then 2 a month from then on!

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